Walmart Organic Social

I led, managed, and mentored a team of art directors and designers in charge of concepting and overseeing creative for organic social media across all owned social channels (TikTok, Youtube, Facebook, Instagram, Pinterest and Twitter). We created thousands of pieces between short and long-form content, both in-house and through external partnerships (creators, influencers, production houses, agencies). Guiding brainstorms, reviewing and approving concept and execution decks, crafting presentations, writing treatments, developing storyboards, overseeing photo/video shoots and postproduction, and generally making it happen to ensure we reached our social content strategy goals.

See more in-depth breakdowns of concept and process for specific projects here: Black & Unlimited, Black Friday Deals and Holiday Social 2023 (#Holideasy).