Holideasy

For the organic component of our seasonal social campaign we developed three cross-platform series to help alleviate holiday anxiety for our audience: Holiday Hacks, ASMR Breaks, and Everybody’s Got A Thing. Holiday Hacks offered solutions to common holiday stressors, ASMR Breaks aimed to inspire viewers while providing a soothing effect, and Everybody’s Got A Thing presented gift lists and ideas for those uncertain about what to give. To ensure the pieces felt social-first and native to the platforms, we chose to collaborate with creators. The outcome was the creation of over 20 pieces published across the holiday season calendar, that delivered value to our shoppers and got millions of views.