To launch the Black Friday “season” campaign with maximum impact, we designed an adaptable video system meant to seamlessly integrate a social-first appearance while accommodating last minute modifications to channel placement, product selection and pricing as deals rolled out.

To achieve this, we crafted a miniature set and marquee that harmonized with the campaign's brand identity—but still had a campy, social feel—while streamlining the post and animation process by creating templates, allowing designers to swiftly incorporate on-site Product Detail Page (PDP) imagery with ease as the marketing team changed their minds.